本文以审场经济体制和“复关”为前提，从企业的营销策略，企业科技进步，外贸企业、集团三个方面论述了企业在市场中生存与发展的途径，试图为企业迎接将来的挑战提供新的思路。

On the Existing and Developing of Enterprise in the Market Cheng Yangrong;Zhao Hongzhong(Dept. of Management Eng.,WUT) (Student Affairs Departmet, WUT)On the premise of the market economic system and resuming GATT, this paper expounded approach of the existing and developing of enterprise in the market from three aspects:management tactics, enterprise scientific and technical progress, external trade enterprise group. It tried to offer enterprise new trains of thought to meet future challenges.:management tactics;scientific and technical progress;enterprise group